5 Influencers to Follow for Chelsea Flower Show 2023
The Royal Horticultural Society (@RHS) Chelsea flower show is back for another year! This year marks the 110th anniversary of “the world’s greatest flower show” where garden designers have been encouraged to “embrace the wild and bring nature back.”
The pandemic sparked a massive surge in gardening content as individuals invested in their homes. The RHS estimates that more than 3.5 million Brits began a gardening hobby meaning platforms like TikTok and Instagram have seen an explosion of gardening-related content. The hashtag #Gardening has over nine billion views!
With 87% of households possessing a garden, and 28% featuring a vegetable patch, there is substantial demand for grower-related content. So, we have cultivated a list of five influencers with blooming brilliant content to help inspire your garden creations.
The Beardy Gardener
With his impressive beard and infectious dance moves, this mental health advocate has an extraordinary talent for nurturing not only gardens but also the well-being of others. Leigh Johnstone, of “The Beardy Gardener,” knows a lot about the difference between surviving and thriving. He has even started a project called “The Giving Garden” where people can foster plants in his garden on behalf of someone they know who is struggling.
Alice Vincent
Alice Vincent of @noughticulture is a gardening writer. Although she only has a small balcony for her own garden she certainly knows how to maximise her space! Her account is filled with invaluable tips and tricks to help others achieve similar results, even in limited areas. Whether you have a tiny balcony or a compact patio, Alice’s insights will inspire and empower you to create a green oasis of your own.
Ann Marie Powel
With a legacy dating back to the 1990s, esteemed gardener Powell has solidified her position as an influential figure in the world of gardening! She has earned awards and served as a respected competition judge. In response to the pandemic, she took a visionary leap and founded My Real Garden—an Instagram community that fosters virtual gardening collaborations. The community’s growth was so rapid that by March 2021, a book bearing the same name was published.
Joe Clark
Joe Clark is the mastermind behind Joe’s Garden which boasts an impressive following of 204k Instagram followers. With his green-fingered prowess, Joe is a force to be reckoned with! On social media, Joe’s charismatic and playful persona is contagious as he passionately advocates for sustainable living and highlights the potential that lies within people’s back gardens. Get ready to be captivated by Joe’s infectious enthusiasm and discover the possibilities of creating your own green haven.
Monty Don
Monty Don, renowned as the beloved host of BBC’s Gardener’s World, treats his followers to daily updates on his gardening endeavours. The abundance of inspiration found within his expansive gardens is truly boundless. Moreover, Monty’s delightful posts often feature his canine companions, capturing heartwarming moments alongside the horticultural beauty. Prepare to be enchanted by Monty’s gardening wisdom, breathtaking visuals, and the joyous presence of his furry friends.
